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You should hire a conversion copywriter who makes your life easier

photo of shauna johnston conversion copywriter

Don’t get burned hiring online

Hiring freelancers online can feel risky.

If you don’t know someone, how can you trust them? You don’t want to lose money or feel like a fool. 

You don’t have time to teach a new freelancer about your business. But if they don’t understand you, how can they capture your brand?

You deserve so much more than a flaky Fiverr side-hustler

You want proof that your copywriter is dedicated. You want to hire someone without worrying that you’re being lied to.

You want confidence that your copywriter is knowledgeable. You need high-quality work on the first draft — you don’t have time to review 16 versions. 

Your freelancer should operate like a professional. You want a copywriter who is easy to work with, communicative, and responsive to your needs. 

Yes, some freelancers will scam you.
No, I’m not one of them.

Imagine working with a copywriter who makes your life easier — who doesn’t waste your time with meaningless questions. Your copywriter should help you feel confident in your website copy.

You deserve a strategic business partner who is trained in proven conversion copywriting techniques and understands your business.

BUSINESSES I’VE PARTNERED WITH

1-800Accountant Logo
Kim Logsdon Financial Consulting Logo
SuiteFiles Logo

Partner with a reliable professional

I’m a former CPA with over a decade of consulting and client service experience. During my tenure in public accounting, I learned about diverse industries & businesses. 

Ultimately, my experiences helped me start my own business.

Public accounting is fast-paced — which means I’m skilled at learning about unique companies. I can quickly analyze information so I can give you meaningful insights. 

Since starting a conversion copywriting business, I’ve earned certifications demonstrating my application of proven techniques & processes. My approach follows principles that increase conversions and boost revenues.

So you know I’m not just guessing how to improve your copy.

A freelancer who doesn’t need hand-holding. At last. 

Don’t worry: You won’t need to walk me through every minor detail about your company background. I’ll request the necessary data and partner with your team to conduct thorough research.

So you can focus on growing your business.

My lengthy tenure in public accounting means I’m loyal & hard-working. My communication is timely and I’m committed to meeting deadlines. When we establish expectations and deadlines, you’ll know that I’m committed to providing a high-quality work product.

I act as your business partner, not an unreliable side hustler.

My experience in the professional financial services industry taught me how to prioritize client needs and consider the big picture.

So your goals guide every project.

Fun facts:

I grew up in Elgin, IL, lived in Arizona for 11 years, then moved back to the Midwest.
I currently live in Chicago.

The most beautiful place I’ve visited is Wengen, Switzerland. It was a dream!
Runner up: A road trip through Wyoming and Colorado.

Things I collect: Socks (accidentally) and books (on purpose).

My hobbies include crossword puzzles, weight lifting, and learning Arabic.
وأنا أحب قطتي

I have a 17-pound cat named Kishko who prefers playing with trash over toys.
He graciously allows me to work at a corner of my desk.

Get more conversions

Schedule a 15-minute introductory call

What happens next?

You’ll tell me about your goals over Zoom (or a phone call, if you prefer). And we’ll decide whether we would be a good fit.

If so, I’ll follow up with a personalized project proposal to explain how I’ll help you achieve your goals.

Conversion copywriting follows a proven process based on studies in human decision-making.

This is what I’ll do:

Conduct research to understand your business & target customers.

Write copy that helps your prospects see the value your business offers.

Act as your strategic business partner throughout implementation and validation.

Work toward the KPIs that matter most to your business.

The highlight of my approach?

You get to be as hands-off as you like. I’ll lead the research, writing, & editing process. So you get to focus on your business.

I’ll work with your team through the review and approval of the copy. And I’ll collaborate with your designer on implementation — you don’t have to play the middleman.

Unlimited revisions for 30 days

P.S. For a low-risk introductory project, consider a web copy audit — you’ll get optimization tips you can implement right away. And you can decide whether you would like to work together in the future. Fill out the 9-question intake form here.

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